“That’s more brouhaha for the buck than we have seen anywhere”

The Fort Worth affiliate of the United Coalition of Reason is ecstatic.  A $2,400 ad has the pious citizens of Cow Town in an uproar.

All it took was seven simple words, “Millions of people are good without God.”

Fort Worth buses are now being followed by a van sporting the clever rejoinder, ““2.1 billion Christians are good with God.”

Has it come to this?  Do we establish the worth of a religion by counting adherents?  If that’s the measure, Christianity wasn’t worth much until the early 4th century when the Emperor Constantine invented Christendom by issuing the Edict of Milan. 

It’s hard to argue with the premise of the atheist ad.  Millions of unbelievers live reasonably moral lives without professing a belief in God.

On the other hand, if the theists are right, no one does anything “without God.” 

As St. Bonaventure said in the 13th century, “Ultimately, we either see the glory of God everywhere, or we see it nowhere.” 

The United Coalition of Reason folks have every right to see the glory of God nowhere.

Conversely, we believers have no choice but to see the glory of God reflected in an atheist advertisement.

I am slightly offended by the implication that people of faith are inherently unreasonable.  We certainly have our moments, to be sure, but the equation of reasonableness with unbelief reflects the sort of juvenile hubris we often see when minorities begin to flex their muscles.  (We get the same sort of “we’re number one” blather from majorities in decline.)

Perhaps that’s the point.  Atheists in the DFW area are about as rare as criminal justice reformers.  I understand how it can feel kind of lonely at times.  I remember the 90 year-old nursing home resident in Edmonton, Alberta who once took me aside for a confidential conversation.  “Did you know, pastor, that there are people who do not believe in God?” she asked.  “I just heard on the radio that it is so.  How can this be?”

The woman had grown up in a Ukrainian village in Eastern Alberta and had never been exposed to a genuine, unrepentant unbeliever.

Fort Worth is reacting in much the same way as my friend from the nursing home.

At first, the controversy was restricted to the Fort Worth Star-Telegram can read all about it in the New York Times and KERA, the local NPR affiliate; now you can read all about it in the New York Times (story pasted below).

Atheist Ads on Buses Rattle Fort Worth

FORT WORTH — Stand on a corner in this city and you might get a case of theological whiplash.

A public bus rolls by with an atheist message on its side: “Millions of people are good without God.” Seconds later, a van follows bearing a riposte: “I still love you. — God,” with another line that says, “2.1 billion Christians are good with God.”

A clash of beliefs has rattled this city ever since atheists bought ad space on four city buses to reach out to nonbelievers who might feel isolated during the Christmas season. After all, Fort Worth is a place where residents commonly ask people they have just met where they worship and many encounters end with, “Have a blessed day.”

“We want to tell people they are not alone,” said Terry McDonald, the chairman of Metroplex Atheists, part of the Dallas-Fort Worth Coalition of Reason, which paid for the atheist ads. “People don’t realize there are other atheists. All you hear around here is, ‘Where do you go to church?’ ”

But the reaction from believers has been harsher than anyone in the nonbeliever’s club expected. Some ministers organized a boycott of the buses, with limited success. Other clergy members are pressing the Fort Worth Transportation Authority to ban all religious advertising on public buses. And a group of local businessmen paid for the van with the Christian message to follow the atheist-messaged buses around town.

“We just wanted to reach out to them and let them know about God’s love,” said Heath Hill, president of the media company that owns the van and one of the businessmen who arranged for the Christian ads. “We have gotten some pretty nasty e-mails and phone calls from atheists. But it’s really just about the love of God.”

The face-off here follows efforts in other cities by several coalitions of atheists — American Atheists, the United Coalition of Reason and the Freedom From Religion Foundation, to name a few — that have mounted ad campaigns to encourage nonbelievers to seek out others of like mind. Some have compared their efforts to the struggle of gay men and lesbians to “come out” and win acceptance from society.

In New York City, a large billboard promoting atheism at the entrance of the Lincoln Tunnel, which a local affiliate of American Atheists paid for, has generated controversy. (The message: “You know it’s a myth. This season, celebrate reason!)

The Fort Worth group is affiliated with the United Coalition of Reason, whose local chapters have bought bus ads in Detroit, northwest Arkansas, Philadelphia and Washington, as well as billboards in more than a dozen cities, among them Chicago, Houston, New Orleans, Seattle and St. Louis. Most show a blue sky with variations on this message: “Don’t believe in God? You are not alone.”

The ads have incited anger in some places. Vandals destroyed two bus ads in Detroit, ruined a billboard in Tampa, Fla., and defaced 10 billboards in Sacramento. One billboard in Cincinnati was taken down after the landlord received threats.

And the local rapid transit authority in Des Moines pulled atheist ads off its buses in August last year because of complaints from local religious leaders. Four days later, however, the authority reversed its position after the local group that had bought the ads threatened legal action on First Amendment grounds.

But nowhere has the reaction of believers been so forceful as in Fort Worth, to the delight of Fred Edwords, the national director of the United Coalition of Reason.

The coalition’s local chapter spent only $2,400 for four bus ads, which will run through the month in a city with about 200 buses.

“That’s more brouhaha for the buck than we have seen anywhere,” Mr. Edwords said.

Some of the fiercest criticism has come from black religious leaders. The Rev. Kyev Tatum Sr., president of the local Southern Christian Leadership Conference, has called for a boycott of the buses, saying the ads are a direct attack during a sacred time in the Christian calendar.

“It’s a season to share good will toward all men,” Mr. Tatum said. “To have this at this time come out with a blatant disrespect of our faith, we think is unconscionable.”

While Mr. Tatum and about 20 other pastors have urged their congregations to avoid the buses, a smaller group met recently with the transportation authority’s president to demand that the policy allowing religious advertising on buses be reversed Wednesday at a meeting of the authority’s board. The bus system in nearby Dallas bans all religious ads.

“I’m not against them getting their message out,” said the Rev. Julius L. Jackson, pastor at Macedonia Missionary Baptist Church. “I just don’t think it should be on public transportation.”

Dick Ruddell, the president of the Fort Worth Transportation Authority, said churches were free to advertise. The only ads not accepted, Mr. Ruddell said, are those that have to do with a few vices, like cigarettes and alcohol. “There is nothing in the policy about religious content,” he said.

Not all religious leaders are offended by the bus ads.

“It doesn’t seem to me as an in-your-face, God-is-not-good message,” said Tim Bruster, the senior pastor at First United Methodist Church, where 3,500 families worship. “My very strong opinion is that, as people of faith, the very thing we should not do is lash out and condemn.”

Mr. McDonald, chairman of the local atheist group, said the ad was intended not to insult Christians, but to console atheists. The initial plan, he said, was to run the ad on the Fourth of July, which is why it features dozens of portraits of Texas atheists in an American flag motif.

But raising money and pulling together photos took longer than expected, he said, and the ad was not ready until last month.

“It can be pretty lonely for a nonbeliever at Christmastime around here. There is so much religion,” Mr. McDonald said. “We thought, ‘What the heck? Nobody owns December.’ ”